10. The Finish Line, Inc.
9. Kohl's Illinois, Inc.
6. Dick's Sporting Goods, Inc.
5. Under Armour
Direct buys accounted for a large portion - 91% - of Eastbay’s desktop ad spend during Q1. The top overall and direct site for the retailer was stack.com, with 88% of total desktop site spend share. Hitting an average of 102 sites per day, the brand also directly targeted top sites wunderground.com, nexusmods.com, drudgereport.com, and milesplit.com.
3. eBay Inc.
The third top direct retail advertiser by impression volume, 75% of the online giant’s desktop ad spend was on direct buys. eBay released 687 unique desktop creatives across an average of 205 sites per day. Suddenlink.net was the top overall and direct site for eBay, grabbing 38% of overall desktop site spend share. Huffingtonpost.com, home.suddenlink.net, sports.yahoo.com, and espn.go.com followed as top direct sites by impression volume.
2. Walgreen Co.
Coming in as the number one direct retail advertiser for the First Quarter of 2016 was Amazon.com. 74% of the online monster’s desktop spend in Q1 was on direct buys, releasing a staggering 1,300 unique desktop creatives across an average of 297 sites per day. With a third of Amazon.com’s desktop site spend share, Yahoo.com was the top direct site, and overall site, by a longshot. CNN.com, the second top direct site, accounted for only 6% of total site spend share in comparison. Rounding out the top five direct sites, by impression volume, were goodreads.com, boxofficemojo.com, and sidereal.com.