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Pathmatics Blog
Ad Intelligence 101 |


The Ad Preview Tool You Need in Your Arsenal: AdMocker

July 26 2017 by Jordan Kramer
We all like to see something first before we commit our dollars to purchasing, the same goes with ad placements. What will your creative look like on a specific website? How does the creative mesh with the look and feel of the site’s branding? Time to stop using Photoshop and start using the Pathmatics AdMocker. This free ad preview tool allows you to make ad mock-up presentations quickly and easily to send off your clients. See how with three easy steps.

1. Choose Your Site

Pick a site and type it into the URL box to load a screenshot of what that site currently looks like, and the ad placements that are available.

2. Choose Your Creatives

Use creatives from our vast database for any given advertiser, or upload your new creatives to test what they will look like out in the wild.

3. Load Your Ad Preview

ad_preview_tool_menu.pngThe flexible AdMocker allows you to select from the most recent top creatives an advertiser is running and easily drag and drop them into the page. The creatives are already in standard ad sizes, so no re-sizing is necessary to achieve a perfect mock-up. Want to show what the creative will look like with the AdChoices icon at the top? The AdMocker has an easy solution for that by clicking the ‘Menu’ button that appears when you hover over the creative after dropping it onto the page.
Export the preview quickly to a PNG or JPG file, or as a PowerPoint slide. Need it in link form? You can do that too. Simply export to a web page and send the link off to your client or colleague.

Why Is an Ad Preview Tool Important?

Presenting to a client? Instead of spending time Photoshopping together a screenshot with a brand’s new creative, save time and make your job easier. The AdMocker tool takes less than five minutes for you to create an effective ad preview mock-up, export, and send it off to your client or drop into your presentation. Need to change the url? Instead of starting over, we offer a one-click solution to swapping out a url while keeping the same creatives loaded. Spend more time on your important duties, rather than mocking up creative placements.
Making a direct deal with a publisher? Let them know what type of placements you are expecting with visual proof. 
Testing? Use a digital intelligence solution, like Pathmatics, to view the top sites for your category and then see what your creatives will look like on those sites. If there is ad clutter on a page, meaning multiple creatives competing for a consumer’s attention, see how this will impact the visibility of your brand.

Try It Out & Bookmark For Later

Mock-Up Your Ad


About Author
Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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