The Top 5 Mobile Destinations for Travel Advertisers


1. TripAdvisor
2. Expedia
Eleven percent of the travel category’s mobile display spend went to travel booking site Expedia. Brands including Tourism Ireland, Aeromexico, SmartFares.com, Visit Mexico, and Enterprise Holdings made up the top five advertisers by spend for the site during Q4. Expedia also sold over ninety percent of its mobile web inventory direct, with the remaining share being filled by Google AdX, Index Exchange, the Trade Desk, and Exponential.
3. Hotels.com (Expedia, Inc.)
4. Accuweather
Does looking at winter weather conditions make you lust for a trip to the tropics? For Accuweather, travel may be the fourth top category for the site, but it’s the fourth top publisher for the category’s mobile advertisers. Led by Meliá Hotels International, NBC Universal Parks & Resorts, and Marriott International, travel brands land in the site’s top 10-50 advertisers rankings. Impressions were sold primarily through indirect partners, with direct buys representing only twenty percent of the site’s impression share in Q4.
5. Orbitz
Does looking at winter weather conditions make you lust for a trip to the tropics? For Accuweather, travel may be the fourth top category for the site, but it’s the fourth top publisher for the category’s mobile advertisers. Led by Meliá Hotels International, NBC Universal Parks & Resorts, and Marriott International, travel brands land in the site’s top 10-50 advertisers rankings. Impressions were sold primarily through indirect partners, with direct buys representing only twenty percent of the site’s impression share in Q4.


An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.
Leave a Comment