In 2019, Pathmatics increased our coverage of Facebook advertising data to Italy. Brands and marketing professionals alike with a stake in the Italian market can gather valuable insights from the country's digital ad landscape, including creative strategy, impressions, and spend.
Facebook Advertising in Italy
We took a look at Italy's top five advertisers on Facebook for the first quarter of 2021, analyzing everything from creative direction to investment strategy.
In 2020, Italy's top brands included food delivery service Just Eat, German multinational e-commerce company Zalando, mobile payment processor SumUp, media company AG Digital Media S.p.A., and Vodafone. Now, only three months into 2021, we're seeing new contenders leading hot out the gate, including e-commerce giant eBay and website builder Wix.com.
To read our full analysis, including spend, creative, and messaging analysis, read the full Q1 2021 Facebook Italy report. 
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