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Pathmatics Blog

Top Facebook Advertiser Report: Italy

June 11 2021 by Sam Gansline

In 2019, Pathmatics increased our coverage of Facebook advertising data to Italy. Brands and marketing professionals alike with a stake in the Italian market can gather valuable insights from the country's digital ad landscape, including creative strategy, impressions, and spend.

Facebook Advertising in Italy

We took a look at Italy's top five advertisers on Facebook for the first quarter of 2021, analyzing everything from creative direction to investment strategy.

In 2020, Italy's top brands included food delivery service Just Eat, German multinational e-commerce company Zalando, mobile payment processor SumUp, media company AG Digital Media S.p.A., and Vodafone. Now, only three months into 2021, we're seeing new contenders leading hot out the gate, including e-commerce giant eBay and website builder Wix.com.

Ebay: Top advertiser on Facebook in Italy in 2021To read our full analysis, including spend, creative, and messaging analysis, read the full Q1 2021 Facebook Italy report
About Author
Sam Gansline

A lover of fresh air, live music, sport & high performing teams. After the University of Colorado @ Boulder, Sam began his career improving the relationship between major digital advertisers & independent publishers. Currently Sam leads the Operations and Sales Development teams @ Pathmatics with a focus on pipeline growth, process optimization & market strategy.

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