We never considered ourselves the mushy types, but this is Valentines Day, and who can resist those boxes of chocolate and heart-shaped confections? This year, we didn't want to bore you with stats, charts and graphs detailing candy creatives and daily impressions - although, Nestle DID release 227 new creatives in the last 7 days alone! Ugh...sorry, force of habit.
And with a clever twitter campaign running ads like, "Roses or Reese's", I think we know where their focus is - Awww, Smuckers! We did it again.
Okay, we admit, it's hard for us to let go. But there's one thing in our lives that's remained constant, and we just wanted to send out a loving Valentine to our most treasured ally. Click on the video below to find out who makes our hearts flutter.
After earning his BS in Communications, Matt cut his teeth in the entertainment industry, spending fifteen years writing everything from feature screenplays for A-List directors, to celebrity bios for some of Hollywood’s top actors. That creative drive made it an easy transition to Marketing, bringing his eye for storytelling to the digital advertising ecosystem.