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Which advertisers spent the most during Black Friday?

December 18 2019 by Sarah Fleishman
Screen Shot 2019-12-18 at 3.40.16 PM
Screen Shot 2019-12-18 at 3.40.16 PM

Which holiday advertisers spent the most for Black Friday and Cyber Monday this year? Last year, we looked at top advertisers in November to see who spent the most, and how they incorporated Black Friday and Cyber Monday messaging into their digital ads.

This year, we looked at the top spenders leading up to (and during) BlackFriday and Cyber Monday, using holiday shopping keywords to see whotopped the charts. 
Get the reportDownload our Black Friday Report to learn:

  • Which brands had the most targeted digital holiday advertising
  • Which D2C disrupters ousted their traditional B2C counterparts 
  • How top retailers like Kohls, Walmart, and Home Depot used innovative strategies to capture the attention of holiday shoppers
  • Which Innovative creative and messaging strategies effectively broke through Black Friday ad clutter

About Author

Sarah Fleishman

With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.

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