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Pathmatics Blog
Ad Intelligence 101 |


Business Intelligence Platforms: Why Pathmatics Makes Sense

May 03 2018 by Ken Roberts
Digital Advertising with Pathmatics
Digital Advertising with Pathmatics

Digital Advertising with Pathmatics

Digital ad spend is expected to reach $129.23 billion by 2021, says eMarketer. To stay competitive in the growing world of digital advertising, brands must use every resource at their disposal—especially ad intelligence.

Pathmatics provides brands with data and insights they need to inform, improve, and optimize brand strategy. Whether you’re an agency, advertiser, publisher, or ad tech company, our ad intelligence platform will supply you with the unique, actionable insights that deliver results.

Here’s why Pathmatics makes the most sense for your ad intelligence solution.

User-Friendly Software

The longer it takes you to learn your ad intelligence solution, the longer it takes to see results. That’s why Pathmatics' business intelligence platform is designed with the user in mind. Our customizable, easy to navigate data analytics dashboard is straightforward, and provides brands the critical data they need to succeed. With Pathmatics, users can easily:

  • Search for thousands of brands.
  • Compare several advertisers and export data in an easy to read infographic, spreadsheet, or slideshow.
  • View top advertisers, industries, sites, and creatives.
  • Filter spend through various devices and formats, including desktop, mobile, social, and native channels.

The simplicity of the Pathmatics dashboard makes it easier for the rest of your team to buy into and quickly learn the solution for fast results.

Accurate, Real-Time Data

In the fast-moving world of digital advertising, your brand can’t afford to wait for data. Pathmatics understands the timeliness of the industry and provides brands with real-time insights and data, including:

  • Ad spend across all devices and formats (desktop, mobile, social, and native).
  • Impressions purchased on both direct and indirect channels.
  • Creative performance, types, and trends.
  • AdRoutes (paths ads take to delivery).

With these real-time insights, brands can monitor their competition, rapidly counteract strategies, and identify opportunities before it’s too late.

Insights Provided By Reliable Technology

PA 2

A study from Bazaarvoice and AdAge shows 64% of respondents do not know where their data comes from.

Wondering where your data comes from will never be an issue with Pathmatics. We use proprietary software to provide brands with insights they can't get anywhere else. Thanks to our Pathsource system, we’re able to build a hierarchy of services and uncover how each ad impression finds its way from publisher to advertiser.

These paths help identify how inventory is being sold (e.g., whether an advertisement was served via reservation, a network, or an exchange), and also determine how user data is being collected.

Interested in learning more about Pathmatics, and the common applications of ad intelligence software? Explore related resources below.

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About Author
Ken Roberts

Ken Roberts has been immersed in marketing and technology for over a decade, merging creative strategies with the latest technology, to bring products together with the people who need them. With degrees in Engineering, Computer Science and an MBA, Ken’s background in product management, marketing, sales, analytics and technology lends to his ability to attack product challenges on multiple levels. Ken began his career developing software solutions for medical records before transitioning to marketing. Ken focused on building marketing departments and operating in-house agencies. Ken’s experience with digital platforms, internet based marketing, lead scoring and business intelligence, and reporting, as well as a keen market understanding, are a welcome addition to Pathmatics, only matched by a leadership philosophy that encourages high creativity and ownership from his team.

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