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Why World-Class Onboarding and Support Matters When Purchasing an Ad Intelligence Tool

August 09 2018 by Jordan Kramer

The State of Marketing Technology 2017 study from WalkerSands shows 24% of marketers see implementation and integration as a challenge. 

While 24% doesn’t sound that significant, implementation is still an obstacle preventing brands from investing in an ad intelligence tool.

Think about it. What could be worse? You just spent all this money on a platform you thought would help your team build winning and effective campaigns, but nobody can figure out how to use it. 

Now, maybe not all digital ad intelligence platforms are difficult to implement, but they still take time. And the longer it takes to learn a new solution, the longer it takes to see results.

Read on to learn why customer support matters when purchasing an ad intelligence tool, and how Pathmatics provides the world-class onboarding you need for easy implementation.

Quicker Onboarding Yields Faster Results

As we mentioned above, the faster you and your team learn your ad intelligence tool, the faster you’ll see results.

Ad intelligence is meant to provide your team with critical data needed to influence winning campaigns. When it takes too much time trying to learn how to access that data, you’re limiting yourself.

Consider this scenario: You decide to purchase a new technology that will track competitors ad spending. But this tech requires five training courses, with each course at least an hour long. That’s more than half the workday. And be realistic. Do your employees really want to spend five straight hours learning a new tool? And if they do, how much of that training will they retain if you require them to sit in for a five-hour webinar?

Let’s try a different route—let’s try Pathmatics.

Pathmatics is known for its world-class onboarding that is second to none. Our technology is extremely easy to use. We don’t require any downloads, hardware or training classes. All it takes is your account information and a web browser. With just a few keystrokes, you and your entire team has access. 

On top of easy implementation, it only takes a few minutes to learn how to use Pathmatics. Our straightforward navigation and digestible data makes it easy for new users to search and analyze to vast amounts of data for thousands of different brands.

Have a Question? Chat With Us.


Okay—so maybe you ran into a problem where you’re unfamiliar with a feature. Or maybe you can’t access data for social spend. 

Don’t worry. Our client services team is always here to help.

Pathmatics understands how quickly the digital advertising industry moves. That’s why we emphasize customer support. We make it so easy to solve your issue that we don’t even require you to pick up the phone. All you have to do is go to the homepage and click on, “Have a question? Chat with us.” Fill out the form with your name, email, and brief description of your issue, and a tech support expert will work to solve your issue.

Why Pathmatics?

Pathmatics provides unique, actionable insights that deliver a proven competitive edge to brands, agencies, ad tech, and publishers. We can’t emphasize enough how important it is to have an easy, worry-free implementation and onboarding process. Pathmatics is a day-one impact ad intelligence platform ready to make a difference as soon as you sign up. 

But don’t take our word for it. See for yourself and schedule a free demo today.

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About Author
Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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