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Who We Are

Pathmatics was founded with a clear mission: bring transparency to digital advertising. Driven by a passion for data, visualizations and tough processing problems, our market-leading advertising products reflect the approachable accuracy you can expect from our team.

Headquartered in Santa Monica, California, we enjoy surfing the waves, the multitude of lunch options along the neighboring Third Street Promenade, doggie play dates, & hosting trivia nights.


Gabe Gottlieb

Co-Founder and CEO
A self-proclaimed "data hound," Gabe Gottlieb earned his stripes leading software teams at Microsoft. Gabe saw a pervasive problem with the lack of openness in the digital advertising world and decided to join forces with Tom Lorimor to level the playing field. Now, five patents later, the Co-Founder and CEO of Pathmatics is leading the movement for transparency in advertising. Gabe holds dual degrees - in Engineering and Finance - from the University of Pennsylvania and the Wharton School of Business.

Tom Lorimor

Co-Founder and CTO
Tom Lorimor is a seasoned technology executive and entrepreneur with multiple patents to his credit. Tom honed his development skills during a seven year tenure at Microsoft. While working on major product releases for the tech giant, Tom met Gabe Gottlieb; the two colleagues later joined forces to build Pathmatics. Tom now leads the technical side of Pathmatics' business as the company's CTO. Tom holds BS and MS degrees in Computer Engineering from Case Western Reserve University.

Rajan Arora

VP Business Development
Rajan oversees global partnerships and strategic business development initiatives at Pathmatics. Rajan was Director and Co-Founder at Conductor, a SaaS content marketing platform, which was acquired by WeWork in 2018. Before Conductor, Rajan oversaw product development at NBC Universal and spearheaded the launch of Hulu distribution services. Rajan graduated with a B.S. in Informatics from Indiana University, Bloomington.

Sarah Chambers

VP Client Services
Sarah Chambers is a global client service leader with 20 years experience in the attribution, marketing analytics and agency markets. Sarah has worked with visionary startups such as Convertro, ClearSaleing, and Passenger. Sarah holds a BS from Penn State University.

Pushkar Choudhuri

Pushkar Choudhuri brings expertise in mergers and acquisitions, fund raising and accounting to Pathmatics. Pushkar joined Pathmatics from ForwardLine, a non-bank small business lender, where he was the CFO and helped the company with raising growth equity. Prior to that he spent over 10 years with Barclays and and Lehman Brothers, most recently as Managing Director for their financial services practice in Los Angeles. Pushkar has an MBA from the University of California Los Angeles, PhD in Mechanical Engineering from Rutgers University and Bachelors in Mechanical Engineering from IIT Kharagpur.

Gordon Cowie

VP Engineering
Gordon Cowie is a full-stack engineer and architect leader with a successful track record of designing, developing and delivering high performance applications for companies like Experian and Alterian. Gordon leads the development team at Pathmatics. Gordon holds a BCIS from Coleman University.

Francisco Lozano

SVP Sales
Francisco Lozano is a digital advertising sales leader with over 20 years experience servicing leading advertising holding companies, media agencies and Fortune 500 brands. Francisco's career includes sales and leadership roles at AOL/Convertro, Turn, Adometry and Rakuten. Francisco holds a BS from the University of Notre Dame.

William Merchan

William Merchan is a data science, marketing analytics, advertising technology and startup veteran having built products and grown teams at, MarketShare and Yahoo!. Most recently, under William's leadership, successfully launched and scaled an enterprise data science platform resulting in the sale to Oracle in May of 2018. At MarketShare he served as SVP of Strategic Alliances and GM of Dynamic Pricing, where he oversaw global business development and partner relationships, and successfully led the company to a $450 million acquisition by Neustar. William holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.

Greg Rosen

VP Product
Greg Rosen has spent his career building data tools for marketers. After starting his career at JPMorgan Chase, he led the product teams for CitizenNet, the social media buying and analysis platform acquired by Condé Nast in 2017. Greg holds a BA in Economics and Hispanic Studies from the University of Pennsylvania.

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