Pathmatics was founded with a clear mission: bring transparency to digital advertising. Driven by a passion for data, visualizations and tough processing problems, our market-leading advertising products reflect the approachable accuracy you can expect from our team.
Headquartered in Santa Monica, California, we enjoy surfing the waves, the multitude of lunch options along the neighboring Third Street Promenade, doggie play dates, & hosting trivia nights.
Co-Founder and CEO
A self-proclaimed "data hound," Gabe Gottlieb earned his stripes leading software teams at Microsoft. Gabe saw a pervasive problem with the lack of openness in the digital advertising world and decided to join forces with Tom Lorimor to level the playing field. Now, five patents later, the Co-Founder and CEO of Pathmatics is leading the movement for transparency in advertising. Gabe holds dual degrees - in Engineering and Finance - from the University of Pennsylvania and the Wharton School of Business.
Co-Founder and CTO
Tom Lorimor is a seasoned technology executive and entrepreneur with multiple patents to his credit. Tom honed his development skills during a seven year tenure at Microsoft. While working on major product releases for the tech giant, Tom met Gabe Gottlieb; the two colleagues later joined forces to build Pathmatics. Tom now leads the technical side of Pathmatics' business as the company's CTO. Tom holds BS and MS degrees in Computer Engineering from Case Western Reserve University.