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Pathmatics was founded with a clear mission: turn the world’s marketing data into actionable insights. Driven by a passion for data and leading the digital marketing landscape forward, our product, Pathmatics Explorer, reflects the company’s vision to be the source of truth for digital marketing intelligence by creating trust and transparency. Headquartered in Santa Monica, California, we enjoy surfing the waves, doggie play dates, and hosting trivia nights.  Yes, we really do make magic here. And yes, our CEO and Co-founder Gabe is related to Harry Houdini.

Our Team

Employee Spotlight


Meet Carleigh J. Lamar, Sr. Data Operations Specialist

Pathmatician since: 2017

Get to know Carleigh: I spent a lot of time as a kid studying fine arts in the Rhode Island School of Design's youth programs, which lead into a passion for video production. In 2015, I went back to school to study Psychology. Before working at Pathmatics I spent 2.5 years focusing on science-based courses while taking internships around Los Angeles. An internship at Universal Music Group changed everything -- I worked with the newly formed Strategic Insights & Research department and found my TRUE love: Data!

Fun Fact: My middle name, "J'taime," isn't really a name at all -- but my mother couldn't be talked out of it. It's a squished version of "Je t'aime" which means "I Love You" in French. My family refers to me primarily by "CJ."

Outside the office: I love to garden! I have one garden by my desk, one in my kitchen, and one in the yard.

Loves working here because: “I have so much respect for this company's values. Both as an employer and as a tech company in today's society. Also, I am surrounded by brilliant co-workers that carry out everything that they do with so much heart. Lastly, Dogs! Getting to bring my dog to work has always been a dream!”

Greg Block

Meet Greg Block, Software Wizard

Pathmatician since: 2017

Get to know Greg (we call him GBlock): Hailing from the windy city, Greg (GBlock) earned his degree from UW-Madison. He caught the startup "bug" while working for an online contest platform in Madison, and proceeded to work for multiple startups post-grad. After a few years in Chicago, and the acquisition of the last company he worked for, it felt like the right time to move to sunny Los Angeles.

Fun fact: GBlock played on a Quidditch team in college!

Outside the office: Likes spending time outdoors enjoying the LA weather, traveling, and trying out new restaurants.

Loves working here because: “As a Software Wizard, I enjoy casting spells with code and brewing up new solutions. For me, what sets Pathmatics apart is the incredible people I work with and the positive environment we've cultivated together.”

Matt Bozin

Meet Matt Bozin, Marketing Manager

Pathmatician since: 2015

Get to know Matt: Growing up and going to school in Maryland, Matt moved to LA after college and quickly found work in the Entertainment Industry. After a modicum of success writing/producing, he also cut his teeth in production for Television and Feature Film, making it an easy transition into logistics and operations, taking care of a celebrity PR office before joining Pathmatics. This is Matt's first foray into the tech world, realizing who the true rockstars of this city are.

Fun fact: Wrote a book adaptation/screenplay for Director Tom Shadyac which is in development with his company...and will probably be made sometime in the next 3 to 45 years. Fingers crossed!

Outside the office: Enjoys riding his bike (sometimes to work), writing, traveling, airports and trains, and watching the Redskins miss the playoffs each year.

Loves working here because: “Beyond our leading technology, for me it's all about the people. My job isn't taking care of clients, but rather everyone in the office, and from the top-down, the culture and appreciation for each other is more than I've experienced at any other company. They truly make it a place I look forward to working at, each day.”


Meet Veronica McQuiston, Sr. Product Manager

Pathmatician since: 2018

Get to know Veronica: Veronica is a seasoned product manager, lending her talents to companies like Gravity, AOL, and Yahoo before joining the Pathmatics team. At Pathmatics, Veronica works alongside both our technical and creative teams to make product improvements that delight our customers and solve their problems.

Fun Fact: Veronica has a twin sister.

Outside the office: Enjoys camping, going to concerts, volunteering, watching baseball, and traveling to new places.

Loves working here because: “I get to work on bringing transparency to the digital advertising marketplace and spend my days with smart, creative, and thoughtful people… oh and cute puppies too!”


Meet Diego Fulgueira, Senior Software Engineer

Pathmatician since: 2014

Get to know Diego: Diego was born and raised in Mexico and learned to program computers when he was nine years old. He received his MSc in computer science from Columbia University, and has worked at several internet startups and projects for American Express, NBC, and other companies.

Fun Fact: Diego went to medical school in Mexico before pivoting back into computer science.

Outside the office: Enjoys playing dog-dad to his dog Tili and reading The Economist.

Loves working here because: “Work is fun when you get to team up with smart people to solve hard problems. And I get to bring Tili to work every day.”


Mark Aronoff, SVP of Sales


A native Angeleno and graduate of UC Berkeley, Mark manages strategic sales partnerships and helps lead the West Coast sales team at Pathmatics. Mark's SaaS advertising technology background spans over a decade and his sales efforts directly contributed to the acquisition of 3 of his former companies LowerMyBills, Valueclick and Convertro. Mark continues to give back to his community through mentoring programs with ThinkLA to shape the next generation of talent in the advertising industry.



Rajan oversees global partnerships and strategic business development initiatives at Pathmatics. Rajan was Director and Co-Founder at Conductor, a SaaS content marketing platform, which was acquired by WeWork in 2018. Before Conductor, Rajan oversaw product development at NBC Universal and spearheaded the launch of Hulu distribution services. Rajan graduated with a B.S. in Informatics from Indiana University, Bloomington.



Ed leads finance ops and provides strategy thought leadership to the team. He loves digging into numbers to interpret the underlying stories and align the go-forward path accordingly. Prior to Pathmatics, he served in finance & operations leadership roles at LA tech startups and also as an investment banker working with clients in technology & media. Ed holds an MBA from UCLA Anderson School of Management, a BS in Commerce from the University of Virginia, and attended Thomas Jefferson High School for Science & Technology.



Gordon Cowie is a full-stack engineer and architect leader with a successful track record of designing, developing and delivering high performance applications for companies like Experian and Alterian. Gordon leads the development team at Pathmatics. Gordon holds a BCIS from Coleman University.



Shannon Flynn Bevers is an experienced executive coach, leadership consultant and facilitator. She has spent the last ten years dedicated to transforming organizational culture while building the human resources and recruiting functions for venture-backed Los Angeles startups. Shannon works directly with teams across disciplines and one-on-one with founders, CEOs and executive leaders. She helps executive teams identify opportunities to grow talent and create a lasting impact by developing leaders through one-one coaching and group work.  Shannon has a deep commitment to growth, a passion for community and mastery in listening, empathy and creating new self-awareness for her clients.  She lives in sunny Los Angeles with her husband and two children.



A self-proclaimed “data hound,” Gabe Gottlieb earned his stripes leading software teams at Microsoft. Gabe saw a pervasive problem with the lack of openness in the digital advertising world and decided to join forces with Tom Lorimor to level the playing field. Now, five patents later, the Co-Founder and CEO of Pathmatics is leading the movement for transparency in advertising. Gabe holds dual degrees – in Engineering and Finance – from the University of Pennsylvania and the Wharton School of Business.



Origins unknown, King’s first record appears at the Boulder County Pound in Colorado. His deceptive athleticism was first noticed scaling 14ers (Colorado’s famous 14,000’ peaks) or while jumping backyard fences. This same athleticism led to his arrest as he and close friend, Donte, were booked and found hand (or paw) cuffed to a local Boulder supermarket bike rack by the Boulder PD. After a brief stint in Denver, King had his focus on a new life in the City of Angels. Now roaming the halls at Pathmatics, he is often mistaken for a shark due to his signature gait. A certified beggar, with hypnotic brown eyes, you’ll find King adding (hair) to meetings, curled up under the kitchen table, scratching that never ending itch, and always accepting love.



Tom Lorimor is a seasoned technology executive and entrepreneur with multiple patents to his credit. Tom honed his development skills during a seven year tenure at Microsoft. While working on major product releases for the tech giant, Tom met Gabe Gottlieb; the two colleagues later joined forces to build Pathmatics. Tom now leads the technical side of Pathmatics’ business as the company’s CTO. Tom holds BS and MS degrees in Computer Engineering from Case Western Reserve University.



William leads sales and marketing for Pathmatics. He is a data science, marketing analytics, advertising technology and startup veteran having built products and grown teams at DataScience.com, MarketShare and Yahoo!. Most recently, under William’s leadership, DataScience.com successfully launched and scaled an enterprise data science platform resulting in the sale to Oracle in May of 2018. At MarketShare he served as SVP of Strategic Alliances and GM of Dynamic Pricing, where he oversaw global business development and partner relationships, and successfully led the company to a $450 million acquisition by Neustar. William holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.



Greg Rosen has spent his career building data tools for marketers. After starting his career at JPMorgan Chase, he led the product teams for CitizenNet, the social media buying and analysis platform acquired by Condé Nast in 2017. Greg holds a BA in Economics and Hispanic Studies from the University of Pennsylvania.