Pathmaticians chose nine values to guide our decisions and actions – together they form the Pathmatics Code, the code we live by every day. Each year our team recognizes those who embodied the Code most; meet our 2020 winners.
A native Angeleno, Mark manages strategic sales partnerships and helps lead the West Coast sales team at Pathmatics. His SaaS advertising technology background spans over a decade. Mark gives back to his community through mentoring programs with ThinkLA to shape the next generation of talent in the advertising industry.
VP, Business Development
Rajan oversees global partnerships and strategic business development initiatives at Pathmatics. He was Director and Co-Founder at Conductor, a SaaS content marketing platform, which was acquired by WeWork in 2018. Before Conductor, Rajan oversaw product development at NBC Universal and spearheaded the launch of Hulu distribution services.
Ed leads finance ops and provides strategy thought leadership to the team. He loves digging into numbers to interpret underlying stories and align the go-forward path accordingly. Prior to Pathmatics, he served in finance & operations leadership roles at LA tech startups and also as an investment banker working with clients in technology & media.
Gordon is a full-stack engineer and architect leader with a successful track record of designing, developing and delivering high performance applications for companies like Experian and Alterian. He leads the development team at Pathmatics.
Shannon is an experienced executive coach, leadership consultant and facilitator. She has spent the last ten years dedicated to transforming organizational culture while building the human resources and recruiting functions for venture-backed Los Angeles startups.
Co-Founder and CEO
Gabe earned his stripes leading software teams at Microsoft. He saw a pervasive problem with the lack of openness in the digital advertising world and decided to join forces with Tom Lorimor to level the playing field. Five patents later, Pathmatics is leading the movement for transparency in advertising.
Co-Founder and CTO
Tom is a seasoned technology executive and entrepreneur with multiple patents to his credit. He honed his development skills during a seven year tenure at Microsoft. Tom joined forces with Gabe Gottlieb to build Pathmatics. Tom now leads the technical side of Pathmatics’ business.
William leads sales and marketing at Pathmatics. He is a data science, marketing analytics, advertising technology and startup veteran having built products and grown teams at DataScience.com, MarketShare and Yahoo!. At MarketShare successfully led the company to a $450 million acquisition by Neustar.
VP, Customer Success
Gina brings 15+ years of experience cultivating senior relationships and driving revenue, specializing in change management. At Pathmatics she empowers her team to build creative solutions for maximum customer ROI. Prior to joining Pathmatics, she served as Head of U.S. & LATAM - Customer Success at Tubular Labs.
Greg has spent his career building data tools for marketers. After starting his career at JPMorgan Chase, he led the product teams for CitizenNet, the social media buying and analysis platform acquired by Condé Nast in 2017.
VP, Professional Services
Ian established and leads the Professional Services division at Pathmatics, the team responsible for delivering Custom data solutions for some of the biggest brands in the world. Ian brings 18 years of business strategy and marketing experience from companies including: IBM, POM Wonderful, ServiceTitan, and his own entrepreneurial ventures.
Vice Pawsident, Sales
“General” Macho rules over his roost in the Penmar area of Venice. He’s a professional rester by trade, but ensures his kingdom is in order by perching himself high above couches and chairs keeping careful watch over his kingdom. He busies himself by chewing squeakers out of toys and barking at animals on TV.
Wally is a rescue pup that found his forever home two days before Christmas in 2019. His responsibilities include keeping the home office free of bunnies, squirrels and software bugs. He never misses a snack break, and is insistent that all scheduled walks begin promptly.
Director, Strategic Tails
Zoey, a Pit Bull / Shepherd mix, was adopted at 6 months. She came with a lot of bad habits but has turned it around after graduating from not just puppy school but the advanced training session from Petsmart. Now she just needs her doctorate. If she wasn’t so busy chasing tennis balls and 2 young boys until she crashes on the couch she would get her priorities straight!
Avery was adopted in Downtown LA and now enjoys a life of luxury in Santa Monica. A people-pleaser and lover of all animals, she enjoys long walks around the neighborhood, dog park playtime, and endless games of fetch. On a typical day Avery can be found sleeping under the bed, barking at dogs on TV , and cuddling with her favorite humans.
Chief Dog Officer
Origins unknown, King’s first record appears at the Boulder, CO County Pound. His athleticism was first noticed scaling 14ers (Colorado’s famous 14,000’ peaks). This athleticism led to his arrest as was booked and found paw cuffed to a local Boulder supermarket bike rack by the Boulder PD. After a brief stint in Denver, King had his focus on a new life in the City of Angels.
Your our typical East Coast girl, Che Amatricianas was born Shayla Santana in Cranston, Rhode Island. She became Che Lamar after taking in a stray human, who she has raised on her own for more than a decade. Originally Spanish speaking, she learned English as a second language while living around New England. Che decided to ease into a well earned retirement in sunny Los Angeles.
Despite his station, Hamlet, Prince of Pawmatics, is not one to fuss about titles. Hammie, HamBone, The Fridge, and / or Bubba was discovered by his Furever parents in 2018 while being interviewed on behalf of the ASPCA and TV show, “World’s Most Amazing Dog.” Hamlet continues his diplomatic work through a variety of Treat-ies and Belly Rubs.
Chief Revenue Pawficer
Penny hails from Pennsylvania and has settled into her best life on the west coast. Her default position for any new friend is flipping on her belly for a rub. Some say it's good luck for life if you bless her with a rub. You can usually find her lounging by the fireplace or on any appropriately cushioned piece of furniture.
Chief Product Pawficer
Since getting rescued in 2017 Ezra has enjoyed an illustrious career in Digital Barketing. Ezra enjoys hiking, playing fetch, 6 hour naps, and following his daddies around. He can be found around the office laying on his back giving you a “Where are my belly scratches?” look.
Head of Product Barketing
The runt of her litter, H.A.M. started her days on the central California coast. She relocated to Venice, CA after accepting a position at Pawmatics. She’s 24 lbs. of solid muscle and is affectionately referred to as: the tornado, wrecking ball, torpedo, and bowling ball. She lives every day H.A.M.
Dori, short for 'Adorable Mavrica' (rainbow in Slovenian), rescued her human in Jan 2020, right before the world changed. She brings love and light to all that meet her. Often mistaken for a stuffed animal, she spends her time in one of her 6 beds keeping a close eye on all matters regarding food preparation and guarding the front door.