What we do

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Capture
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Record
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Calculate
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Report

Capture

Digital ads from the web and mobile

Channels

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Record

Journey of an ad from advertiser to consumer

 

Ad Path

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Calculate

Patented data driven models used to estimate impressions and spend

 

 

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Report

We bring this data together in Pathmatics Explorer to analyze trends, share of voice, and review creative strategies

Data Reported

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Pathmatics Products

For the marketer compelled to make data driven media decisions...

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Explorer

Subscriptions range from self-service data packages to full access to all data in our platform with unlimited tailored training - it all depends on what you need.

For the marketer who needs their data integrated with other platforms...

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Connect

Data feeds are tailored based on the data you need at the frequency you need it - be it daily, weekly, monthly, or any other frequency you need.

For the marketer who needs their data organized a little bit differently...

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Custom

From a simple recurring report to an entirely custom data solution (e.g. unique segmentation, messaging analytics, industry reports, and more) - there's a custom data package for you.

Get a Free Demo

How the magic is made

  • Insight
  • Enrichment
  • Data
  • Ad Graph
Insight

The final step in our data journey is transforming raw data into actionable insights with our marketing intelligence platform, Pathmatics Explorer. This is where you can analyze trends, measure share of voice, and review creative strategies to survey the marketing landscape and inform your digital strategy. There are three ways to engage with our platform:

Explorer

Our industry leading marketing intelligence platform for brands and agencies. We enable our customers to take action on share of voice, spend, impression, creative, and audience data.

Connect

Connect brings our data to you by integrating it into the tools you already use or providing snapshots of data to support your analytics needs.

Custom

If you have a unique use case for our data we'll whip up something special. From a simple recurring report to entirely custom data solution (e.g. unique segmentation, messaging analytics, industry reports, and more) – there's a custom data package for you.

Use Cases:

Agencies
Agency Solutions
Brands
Brand Solutions
Publishers
Publisher Solutions