Pathmatics Connect brings digital advertising data across: Facebook, Instagram, YouTube, display, video, Twitter, and more straight to you.
Include in your feed as much or as little of our data as you need at the frequency you need it. Our data feed powers a wide variety of systems and tools, ranging from attribution models to BI tools to CRM platforms and beyond.
Incorporate granular digital advertising data into attribution models to measure share of voice impacts.
Bring together Pathmatics data with other sources of data across the organization to align marketing, operations and strategic planning.
Empower your sales and marketing teams with unique insights on brands, publishers and trends in digital advertising as they more confidently close more business.
to Pathmatics sales rep
based on your needs
Data sets range from full access to all data to a limited data set
Cross T's and dot l's
Set up is easy. Describe your objectives and we’ll get you the data you need
Our data provides the most complete and relevant picture of the digital ad ecosystem
99.99% up time and 99% of reports delivered on time
We are constantly optimizing our data sets and channel coverage
Data sets are defined by you based on your needs
"Pathmatics provides the deepest and most accurate digital marketing data in the industry. By leveraging Pathmatics’ data, Neustar’s marketing mix modeling continues to be unparalleled in its ability to help brands and agencies confidently evaluate ad spend and create the best marketing campaigns to get results.”
"Pathmatics’ relentless pursuit to bring transparency to the digital advertising world has given our analysts the confidence and ability to provide Mintel clients with the most comprehensive, cross-channel insights. We are proud to call Pathmatics our partner and look forward to further collaboration over the next several years”
“Advertisers currently don’t have a means for accessing social media spend data in conjunction with a full multimedia offering. Our partnership with Pathmatics will provide the most complete and comprehensive view of digital advertising available anywhere.”
Hops in the journey an ad takes from advertiser to consumer
(espn.go.com > DFP > Rubicon > AppNexus > DFA > Nike)
Top-level advertising company
(Procter & Gamble)
Any brand or child company that exists beneath an advertiser
Advertiser industry / vertical
(Consumer Packaged Goods)
Size of ad unit (width, height)
(320px X 50px)
Text captured from an ad
(“Shop from the safety and comfort of your home!“)
Type of ad unit or social post
(HTML5, page skin, carousel, story, etc.)
Date an ad was observed. Spend and impressions estimates may be grouped by: day, week, month, quarter, etc.
(03/01/19, March 2019, Q1 2019, etc.)
Format of the ad and device on which it was seen
(desktop display, mobile video, Facebook, Instagram, etc.)
Number of estimated impressions for a particular ad or set of ads
URL of landing page for an ad
URL to creative asset of the ad (S3 Link)
Ad-tech provider from whom an advertiser purchased impressions
(The Trade Desk)
Country from which an ad was observed
(US, UK, Canada, France, etc.)
Ad-tech provider through which a publisher sold impressions
Domain or URL from which an ad was observed
Estimated dollars (or local currency) spent on a particular ad or set of ads