Pathmatics_Connect_Product_Page_Hero_v20

 

Pathmatics Connect

The digital advertising intelligence data feed that helps power your systems, tools, and models.

get started

Connect powers...

Kantar's Facebook intelligence offering

Comperemedia's competitive intelligence platform

Neustar's marketing mix modeling solutions

Integrate our data intelligence tools with any system

P53H9B~Q

Multi-touch attribution models

Incorporate granular digital advertising data into attribution models to measure share of voice impacts.

PR1YXI~H

BI Tools

Bring together Pathmatics data with other sources of data across the organization to align marketing, operations and strategic planning.

P8IGLQ~T

CRM Tools

Empower your sales and marketing teams with unique insights on brands, publishers and trends in digital advertising as they more confidently close more business.

Getting started is easy

Customers are up and running within days...

Quick Intro

to Pathmatics sales rep

Scoping & Solution Design

based on your needs

Pricing

Data sets range from full access to all data to a limited data set

Online Terms

Cross T's and dot l's

Kick-Off

and Enjoy!

Users describe Connect as...

PZ14LL~S

Simple

Set up is easy. Describe your objectives and we’ll get you the data you need

PJZY19~I

Actionable

Our data provides the most complete and relevant picture of the digital ad ecosystem

P5VDCD~S

Reliable

99.99% up time and 99% of reports delivered on time

P7DSMH~N

Always Improving

We are constantly optimizing our data sets and channel coverage

PRSD2P~2

Tailored

Data sets are defined by you based on your needs

PL3N02~C

"Pathmatics provides the deepest and most accurate digital marketing data in the industry. By leveraging Pathmatics’ data, Neustar’s marketing mix modeling continues to be unparalleled in its ability to help brands and agencies confidently evaluate ad spend and create the best marketing campaigns to get results.”

Michael Schoen
General Manager
Marketing Solutions, Neustar

PL3N02~C

"Pathmatics’ relentless pursuit to bring transparency to the digital advertising world has given our analysts the confidence and ability to provide Mintel clients with the most comprehensive, cross-channel insights. We are proud to call Pathmatics our partner and look forward to further collaboration over the next several years”

Shafiq Raja,
Vice President
Mintel Comperemedia

PL3N02~C

“Advertisers currently don’t have a means for accessing social media spend data in conjunction with a full multimedia offering. Our partnership with Pathmatics will provide the most complete and comprehensive view of digital advertising available anywhere.”

Manish Bhatia
CEO, North America
Kantar Media

Check out our products...

See Data Available

Receive the most relevant data

Data feeds are tailored based on the data you need.

Some data points available
(Example)

Ad Path

Hops in the journey an ad takes from advertiser to consumer

(espn.go.com > DFP > Rubicon > AppNexus > DFA > Nike)

Advertiser

Top-level advertising company

(Procter & Gamble)

Brand

Any brand or child company that exists beneath an advertiser

(Olay)

Category

Advertiser industry / vertical

(Consumer Packaged Goods)

Creative Dimensions

Size of ad unit (width, height)

(320px X 50px)

Creative Text

Text captured from an ad

(“Shop from the safety and comfort of your home!“)

Creative Type

Type of ad unit or social post

(HTML5, page skin, carousel, story, etc.)

 

Date

Date an ad was observed. Spend and impressions estimates may be grouped by: day, week, month, quarter, etc.

(03/01/19, March 2019, Q1 2019, etc.) 

Device / Format

Format of the ad and device on which it was seen

(desktop display, mobile video, Facebook, Instagram, etc.)

Impressions

Number of estimated impressions for a particular ad or set of ads


(3,452,778)

Landing Page

URL of landing page for an ad

(https://www.olay.com/)

Link to Creatives

URL to creative asset of the ad (S3 Link)

(https://s3.amazonaws.com/) 

Purchase Channel

Ad-tech provider from whom an advertiser purchased impressions

(The Trade Desk)

Region

Country from which an ad was observed

(US, UK, Canada, France, etc.)

Sales Channel

Ad-tech provider through which a publisher sold impressions

(Rubicon)

Site

Domain or URL from which an ad was observed

(www.espn.com)

Spend

Estimated dollars (or local currency) spent on a particular ad or set of ads

($1,356)

and
more...