Quickly and easily access creatives, spend, and impression data to track your competitors across social, display, mobile, video, and native.
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The custom digital ad intelligence solution that helps power smarter customized advertising decisions.
Pathmatics Custom, brings you tailored advertising data across: Facebook, Instagram, YouTube, display, video, Twitter, and more in exactly the view you need.
Our custom digital advertising solutions vary from a simple recurring report to an entirely custom solution. Users drive how we categorize and organize the data.
one of the top 5
Giants
one of the top 5
companies in the US
one of the top 10 largest
in the US
one of the top 5 largest
in the US
*"We've" blinded the names of our customers to maintain their privacy
and more...one of the top 5
giants
one of the top 5
companies in the US
one of the top 10 largest
in the US
one of the top 5
in the US
Choose the data you need, in the format (e.g. Excel, PowerPoint, Google Sheets, etc.) and at the frequency you need it
Customer is in a high-stakes seasonal business and must respond quickly to competitive pressure
Competitors’ daily ad intelligence at the campaign, product and messaging level
Pathmatics developed a custom tagging solution to deliver on every creative dimension in real-time.
Data delivery: via PowerPoint to their inbox
Receive your custom data set electronically (e.g. Amazon S3 bucket, FTP, etc.)
Customer is one of the largest players in a complex industry with hundreds of products
Competitive advertising spend on a product-by-product basis detailed with category, subcategory and product categorized
Pathmatics custom categorized customer’s digital ad data across 60+ competitors down to the category, subcategory and product level - to align with the client’s legacy categories.
Data delivery: via data feed (FTP) to customer’s proprietary BI tool
Bring your data to life with a fully customizable dashboard
Because e-retailers do not report competitor ad analytics or share of voice, advertisers are in the dark. And because the publishers has the power, media negotiations are difficult for advertisers
Customer needed daily share of voice and ad intelligence on retailer sites to capture ad data specifically where customers shop
Pathmatics robust digital ad data brought customer visibility of competitor products featured on retailer sites - including: ad size, location, products and messaging.
Data delivery: entirely customized dashboard via Tableau accessed by all retailer buying teams
to Pathmatics sales rep
based on your needs
Solutions vary depending on what you need
Cross T's and dot l's
Pathmatics does the work to ensure your data is ready to go
and Enjoy!
Set up is painless. Tell us your objectives and let us handle the rest.
Tell us your wildest data dreams and we'll craft a realistic plan and set honest expectations.
You'll have the insights you need when you need them
As your trusted partner we’ll do right by you
We've delivered some pie in the sky data solutions no one thought possible.
“We manage a very competitive cyclical business, so there’s no room for error. We engaged Pathmatics to provide us granular ad intelligence on a daily basis throughout our busiest season. Without hesitation, I’d give them an A+. They were proactive throughout the planning phases, nailed every deadline, and delivered us daily reports that were highly actionable and also highly accurate. The Custom team learned our business in a very short time and delivered exactly what we needed so we could focus on beating the competition throughout the season. Excellent job, Pathmatics! We’ve already renewed!”
“In a time when digital advertising spend is the largest piece of the puzzle, so many vendors are lacking in providing an accurate depiction of the digital marketplace. Our partnership with Pathmatics has changed all of this. From the beginning, their accuracy and digital offerings combined with their spend methodology, provided data that no other vendor could. Together, we worked on a customized solution specific to our clients needs that went above and beyond their normal offerings. Ian and team were dedicated to working through all of our issues and providing us what no one else could. It is crucial for clients to be able to have accurate insights into the competition and the marketplace in order to make sound business decisions and Pathmatics has given us the means to do so.”
“Before Pathmatics we manually scraped the internet for competitive insights. They listened to our goals and instead of fitting our needs into an off-the-shelf dataset, they brought ideas we couldn’t find elsewhere. They built us a custom dashboard capturing our ad intelligence needs in one place. They managed the entire process, developing custom formulas that now feed our marketing mix model. Not only do I no longer spend time manually compiling data, but I can see which retailers deliver the best results across competing products, which has helped us laser focus on those retailers while optimizing others. With Pathmatics Custom, I can now confidently justify these decisions.”
“Pathmatics makes our lives easier. What makes them unique, is their collaboration. They created tailored consultative reports and analyses to ensure we understand the data they’re delivering, which has increased its usefulness. As a result, we’ve been able to use the data to make better strategic decisions with our marketing investments and partners.”
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