“We manage a very competitive cyclical business, so there’s no room for error. We engaged Pathmatics to provide us granular ad intelligence on a daily basis throughout our busiest season. Without hesitation, I’d give them an A+. They were proactive throughout the planning phases, nailed every deadline, and delivered us daily reports that were highly actionable and also highly accurate. The Custom team learned our business in a very short time and delivered exactly what we needed so we could focus on beating the competition throughout the season. Excellent job, Pathmatics! We’ve already renewed!”

“In a time when digital advertising spend is the largest piece of the puzzle, so many vendors are lacking in providing an accurate depiction of the digital marketplace. Our partnership with Pathmatics has changed all of this. From the beginning, their accuracy and digital offerings combined with their spend methodology, provided data that no other vendor could. Together, we worked on a customized solution specific to our clients needs that went above and beyond their normal offerings. Ian and team were dedicated to working through all of our issues and providing us what no one else could. It is crucial for clients to be able to have accurate insights into the competition and the marketplace in order to make sound business decisions and Pathmatics has given us the means to do so.”

“Before Pathmatics we manually scraped the internet for competitive insights. They listened to our goals and instead of fitting our needs into an off-the-shelf dataset, they brought ideas we couldn’t find elsewhere. They built us a custom dashboard capturing our ad intelligence needs in one place. They managed the entire process, developing custom formulas that now feed our marketing mix model. Not only do I no longer spend time manually compiling data, but I can see which retailers deliver the best results across competing products, which has helped us laser focus on those retailers while optimizing others. With Pathmatics Custom, I can now confidently justify these decisions.”

“Pathmatics makes our lives easier. What makes them unique, is their collaboration. They created tailored consultative reports and analyses to ensure we understand the data they’re delivering, which has increased its usefulness. As a result, we’ve been able to use the data to make better strategic decisions with our marketing investments and partners.”