Pathmatics Explorer, our flagship product, brings transparency to the digital advertising ecosystem across social, desktop, video, native, and mobile.
Our platform offers users easy-to-access data visualizations, summaries, ranking reports, data maps, tables, charts, comparisons, and robust export capabilities for those who prefer to consume the data outside the UI.
Our intuitive user interface makes our data easy to access and understand
Insights are delivered right to you within the UI
We update our data daily and it’s accessible 24-7
We regularly release new and improved features and functionality
Subscription options range from self-service data packages to full access to all data, with tailored training
See actual ad creatives and gain insight into messaging, CTA, sizes, audience profiles, site targeting, spend, impressions, and flighting for every creative
See which sites brands are and aren’t advertising on and understand spend share among advertisers
See spend and impression breakouts across desktop display, mobile display, desktop video, mobile video, and Facebook
See who’s buying or selling direct vs. indirect (programmatic)
See all the partners (hops) in the journey an ad takes from advertiser to consumer. Understand programmatic share, which DSPs advertisers are working with, and which SSPs sites are working with
See historical spend and impression trends over time – some channels and formats as early as July 26, 2012
Leverage our data to win new business, craft killer creative strategies, and plan competitive campaigns for your clients.
Gain insight into messaging, audience profiles, site targeting, spend, impressions, and flighting for every creative.
Convert your lead lists from guesses to hyper-targeted sales plans.