Pathmatics Explorer, our flagship marketing intelligence product, brings transparency into the digital advertising ecosystem across: Facebook, Instagram, YouTube, display, video, Twitter, and more.
Users get access to actual ads served, spend and impression estimates, and insight into the digital strategies of brands and publishers across the US, UK, Canada, France, Germany, Italy, New Zealand, and Australia.
“The Pathmatics Digital Ad Intel Platform is a great and user friendly tool that has helped our Sales Team to better understand the UK digital advertising market and to identify sales opportunities across key categories for Bloomberg Media.”
"User interface is an unbelievable step up from other competitive platforms.”
“The whole site is pretty self-explanatory and easy to navigate yourself. For what I use it for, I think it is helpful and it does its job. I think it’s a pretty cool tool”
"If we see something a competitor is doing really well, like homepage takeovers on ebay.com. It helps us to plot our course so we don't run a day after them.”
"We use it to understand client strategies and live creatives and current partners. It has helped us as I say "be the smartest people in the room" because when you go into a room sharing information that you already equipped with information starting a conversation."
"I like the quick and straightforward infographics that are provided with each data pull - I often implement the spend/impressions over time charts directly into tactical decks for my client. I also track quite a few brands, so it's helpful to be able to 'follow' those advertisers and see impression spikes right away on my homepage."
"I think the dashboard is really great, perhaps one of the best I've seen among several competitive tools. The data seems robust as well and appears to capture a good amount of impressions and spend. Site delivery details are also impressive and provide a good window into understanding the top sites that my competitors are advertising on."
"Great ideas for analysis and pushing strategy and creative teams to sync back to media. I have found that this product is great for understanding who and how.I have realized that this is easier for the other teams to understand messaging and allow them to find ways to sift through the muck."
See actual ad creatives and gain insight into messaging, CTA, sizes, audience profiles, site targeting, spend, impressions, and flighting for every creative
See which sites brands are and aren't advertising on and understand spend share among advertisers
See spend and impression breakouts across: Facebook, Instagram, YouTube, display, video, and Twitter
See who's buying or selling direct vs. indirect (programmatic)
Understand programmatic share, which DSPs advertisers are working with, and which SSPs sites are working with
See historical spend and impression trends over time - some channels and formats as early as July 2012
to Pathmatics sales rep
of Explorer product
Subscriptions range depending on the data you need
Cross T's and dot I's
Our intuitive user interface makes our data easy to access and understand
Marketing intelligence insights are delivered right to you within the UI
We update our data daily and it's accessible 24-7
We regularly release new and improved features and functionality
Subscription options range from self-service data packages, to full access to all data, with tailored training