Pathmatics Explorer, our flagship product, brings transparency to the digital advertising ecosystem across social, desktop, video, native, and mobile.

Our platform offers users easy-to-access data visualizations, summaries, ranking reports, data maps, tables, charts, comparisons, and robust export capabilities for those who prefer to consume the data outside the UI.

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Since our founding in 2012 we've captured...

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#2 best marketing analytics Software and #3 easiest to use…

As voted by G2 Crowd users. Our solution is…
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Simple

Our intuitive user interface makes our data easy to access and understand

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Actionable

Insights are delivered right to you within the UI

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Fast

We update our data daily and it’s accessible 24-7

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Ever Improving

We regularly release new and improved features and functionality

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Tailored for You

Subscription options range from self-service data packages to full access to all data, with tailored training

What you’ll have at your fingertips

See individual brands, compare multiple brands, or explore entire categories across…
See Popular Features
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Creatives

See actual ad creatives and gain insight into messaging, CTA, sizes, audience profiles, site targeting, spend, impressions, and flighting for every creative

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Sites

See which sites brands are and aren’t advertising on and understand spend share among advertisers

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Devices & Formats

See spend and impression breakouts across desktop display, mobile display, desktop video, mobile video, and Facebook

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Buy Type

See who’s buying or selling direct vs. indirect (programmatic)

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Ad Path

See all the partners (hops) in the journey an ad takes from advertiser to consumer. Understand programmatic share, which DSPs advertisers are working with, and which SSPs sites are working with

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Trends

See historical spend and impression trends over time – some channels and formats as early as July 26, 2012

How our data drives smarter decisions for...

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Agencies

Leverage our data to win new business, craft killer creative strategies, and plan competitive campaigns for your clients.

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Brands

Gain insight into messaging, audience profiles, site targeting, spend, impressions, and flighting for every creative.

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Publishers

Convert your lead lists from guesses to hyper-targeted sales plans.