Understand your competition’s creative strategies. In Pathmatics Explorer, gain insight into messaging, audience profiles, site targeting, spend, impressions, and flighting for every creative. Take action by bringing your creative strategies to life with one-click exports and full page screenshots to see creatives as they would appear on sites.
Understand the creative strategies of your clients and their competition. In Pathmatics Explorer, gain insight into messaging, audience profiles, site targeting, spend, impressions, and flighting for every creative. Bring your creative recommendations to life with one-click exports and full page screenshots to see creatives as they would appear on sites.
“The tool helps us understand what other Advertisers are using in the digital space and how their creative differs from product to product. It has been helpful for all agencies because of this, for media digital spend is a great insight and from a creative perspective being able to see what taglines/CTAs can help inform what we do in our creative messaging.”
“It’s super easy to download creative screenshots - we get this request a lot and find this tool super helpful.”
Pitch clients confidently by knowing more about their campaigns than they do. Quickly understand your clients’ digital strategy with visibility into their current share of voice, device strategy, and historical impressions relative to competitors. Set benchmarks for improvement and be the partner who helps them optimize their campaigns and achieve that improvement. Confidently make recommendations for campaign optimization and back them up with facts via easy exports to excel and PPT.
“Great for new business opportunities, allows you a view behind the scenes of what a brand is doing with buying, what environments they are serving on, what tech is in place. Allows us to be much more proactive with recommendations. We also leverage the platform to provide our client with competitive insight - we pull together the reports and add our interpretation of the risks and opportunities present in the market.”
“I work on the New Business as well as day to day client servicing, and I think it is a great tool for New Business. You can easily see the spend of a client that is more accurate than any other tool in the industry.”
Quickly understand the competitive environment in your client’s industry. In Pathmatics Explorer, quickly gain insights into creative strategies, digital media placements, buying strategies, device strategies, and advertising networks. Find ways to help your clients monopolize digital channels and outperform competitors with eye-catching creative and more effective calls-to-action.
“Pathmatics is incredibly user friendly and has many great insights into other advertisers for potential conquesting planning… Where is the best channel or platform to monopolize the marketplace based on competitors”
“Pathmatics has easily allowed us to quickly check the competitive landscape in order to understand what is new. You are easily able to filter by date in order to quickly see the most recent new units competitors have released and also understand what new sites competitors are spending money against. This easily helps us understand if competitors have new partnerships we need to be aware of.”