May 24, 2022
Quickly and easily access creatives, spend, and impression data to track your competitors across social, display, mobile, video, and native.
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Answer questions like: Which brands are spending the most on TikTok? How are leading brands incorporating TikTok as part of their media mix? How do seasonal events affect spend on TikTok? What creative strategies are most successful on TikTok?
TikTok–the fastest growing social platform – is also the leading destination for short-form mobile videos and highly favored among the Gen Z and Millennial audiences. With an engagement rate of 1200x more than other leading social platforms, it is a key component of many advertisers media strategies. With Pathmatics TikTok Ad Intelligence, marketers can optimize advertising strategies by viewing spend, impression, and creative data other brands and competitors are using on TikTok to target these younger audiences.
Gain visibility into how brands are spending on TikTok versus other paid media channels to optimize media spend strategies. Understand the competitive landscape by viewing side-by-side spend comparisons and how impressions shift over time. Plus, with Pathmatics proprietary taxonomy, you also view spend and impression data at the category level, providing even deeper insights.
View and analyze the performance of the creative strategies leading brands are using with Pathmatics Explorer Report Builder. By monitoring brands' creative ad text, themes, and hashtags, you can create impactful videos that resonate with TikTok’s audience. And, when combined with the associated spend and impression estimates, you gain a holistic view of what is working well for top advertisers and competitors.
TikTok’s user base is much younger than Facebook’s and marketers are challenged to reach this audience.
And considered the best network for customer engagement, TikTok is growing.
Marketers need to understand how their competitors are using TikTok to reach their audiences.
“This has been great for us to be able to dive into our competitors' activity and to see where it could benefit our clients to start advertising. We use the data to visualize share of voice and to identify the right mix of advertising spend, based on what the competitors are currently doing.”
“I like the quick and straightforward infographics that are provided with each data pull - I often implement the spend/impressions over time charts directly into tactical decks for my client. I also track quite a few brands, so it's helpful to be able to 'follow' those advertisers and see impression spikes right away on my homepage.”
“We pull SOV data for our competitive analysis. It clearly lays out the media spend across digital, social and native channels...This tool is very user friendly and downloads are almost always instant. It also allows for pulling multiple brands at the time, making it very easy to compare our client with its competitors. I like the feature of saving comparison so you can retrieve it later for further edits. The option to export results in Excel Infographic and PPT is also amazing. Its super easy to download creative screenshots - we get this request a lot and find this tool super helpful.”
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