Since 2016, digital advertising spend in the United States has continuously exceeded traditional channels such as TV, print, and out-of-home. As consumers increasingly shift their focus toward computer and mobile screens, we provide the clarity you need to reach your target audience.
Our best-in-class competitive advertising technology captures and reports an array of ad formats and sizes – including all IAB standard display, Rising Star display units, pre-roll video, in-banner video, common native ad formats, and non-standard sized units. In addition, you’ll have access to ad spend, impressions, creatives, websites, publishers. Our proprietary PathSource technology also sheds a light on the path from publisher to user, so you can effectively analyze your competition and optimize your strategy.