We’re the first to report Facebook, Instagram, and Twitter ads and the only provider relying on both crawler and panel ad collection technologies.
Our highest recorded Net Promoter Score (NPS) our users gave us the last two years was:
with previous scores of 69 (three times)!
50 is considered “excellent” and 70 “world class”
More accurate digital data
According to our customers we track very well with trends. Our partner, Neustar, compared our estimates with a real customer’s actuals and we aligned well with campaign trends.
“I successfully was able to swap competitive data sources for Digital Media in favor of Pathmatics. We were able to show that Pathmatics was closely aligned with Actuals using multiple regression analysis which went very well with our client.”
analytics manager, full service global media agency
A more robust picture of digital
We report the most difficult to track ads, including: targeted and retargeted, mid- and post-roll, click-to-play video, ads behind paywall sites, and walled gardens, like: Facebook, YouTube, Instagram, and more.
trillions of impressions
Customers stay with Pathmatics because we deliver the most relevant digital data faster.
Digital-first from the start
With dreams of being the source of truth for all things digital, we’re built to deliver the most relevant digital ad data faster than anyone else.
Digital ad spend increased by
since 2011 and is expected to grow another
of total media spend by 2024
We’ve led the way... quickly
Born in the digital age, we’re not tied to legacy infrastructure. Built to move quickly, as market needs shift, we do too.
Which is why partners like: Comperemedia (Mintel), Kantar Media, Nielsen Australia and New Zealand, Numerator, and others rely on our digital and / or social ad intelligence.
Customers choose us because our data rocks. They stay with us because we rock. And sometimes they write us love letters.
“I've been quite vocal about the positive impact Pathmatics has made on our team, but I can't reiterate enough the importance of relationships like these and how they drive engagement for me in what I do. It's been an absolute pleasure working with each member of your team…I'm excited to see how this partnership continues to grow throughout the year.”
one of our beloved customers
We also like to do the right thing and other good works.
Privacy is paramount
Pathmatics is the industry’s most trusted source for advertising data. Even if it’s more difficult, more costly, or may go unnoticed, all data is thoroughly vetted and acquired with the highest legal, regulatory and ethical standards.
We are both California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR) compliant
We’ve planted a lot of trees…literally
We use a diverse set of incentive programs to create the panelist community that powers our robust datasets. One of our favorites is charitable donations and one program which, in partnership with Trees For the Future, has planted over a hundred thousand trees (so far) on behalf of our members.
We data and technology, so we love to help support organizations, like LA Tech.org and 9Dots, who are driven to help schools build computer science programs and expand economic opportunity for LA’s underserved communities. Whether it’s volunteering our time or funding a year of the needed curriculum – we like giving back.
We deliver insights across the most relevant digital ad channels