Pathmatics too
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Faster time to results for
Pathmatics Connect (data feed) Critical Mass’ incoming data to be customized, queried, and ultimately filtered into their Tableau dashboard, resulting in:
quicker time to value
Data is gathered in nearly half the time, leaving more time for analyzing results and collaborating with clients.
More reach and engagement for
With insight into their client’s competitors’ ad strategies, OMD helped their client shake up an industry with new digital tactics, resulting in:
and increased engagement by
new media partnerships
Increased operational efficiency for
With Explorer, Booyah user adoption significantly increased, enabling more team members to gain insights quickly and provide immediate value for their clients.
active users who took
actions in first four months
Hands down, best user interface
Over 250 of our amazing users voted us easiest marketing software to use and gave us 4.2 out of 5 starts on G2Crowd.
One of a kind methodology
We’re the first to report Facebook, Instagram, and Twitter ads and the only provider relying on both crawler and panel ad collection technologies.
Our highest recorded Net Promoter Score (NPS) our users gave us the last two years was:
with previous scores of 69 (three times)!
50 is considered “excellent” and 70 “world class”
More accurate digital data
According to our customers we track very well with trends. Our partner, Neustar, compared our estimates with a real customer’s actuals and we aligned well with campaign trends.
“I successfully was able to swap competitive data sources for Digital Media in favor of Pathmatics. We were able to show that Pathmatics was closely aligned with Actuals using multiple regression analysis which went very well with our client.”
analytics manager, full service global media agency
A more robust picture of digital
We report the most difficult to track ads, including: targeted and retargeted, mid- and post-roll, click-to-play video, ads behind paywall sites, and walled gardens, like: Facebook, YouTube, Instagram, and more.
Digital-first from the start
With dreams of being the source of truth for all things digital, we’re built to deliver the most relevant digital ad data faster than anyone else.
Digital ad spend increased by
since 2011 and is expected to grow another
accounting for
of total media spend by 2024
We’ve led the way... quickly
Born in the digital age, we’re not tied to legacy infrastructure. Built to move quickly, as market needs shift, we do too.
Which is why partners like: Comperemedia (Mintel), Kantar Media, Nielsen Australia and New Zealand, Numerator, and others rely on our digital and / or social ad intelligence.
Your feedback matters...really
According to our customers we track very well with trends. Our partner, Neustar, compared our estimates with a real customer’s actuals and we aligned well with campaign trends.
We’ve been collecting feedback from some of the best brands in the world…
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We have big dreams
From expanding channel coverage to introducing never-before-seen digital insights, the future is bright for our customers.
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“As Pathmatics continues to improve existing platforms and expand into new ones it seems likely that the variety and quality of data will only continue to improve.”
Rachael C.
We help you get your money’s worth
Your Client Services manager will work with you to understand your objectives and ensure you get the most from your investment.
Pathmatics Explorer delivered an estimated
for a composite agency organization, according to an independent study conducted by Forrester
You’ll be up an running in no time!
We’ve welcomed a lot of customers, so our process works and there’s no implementation needed. Our platform is so easy to use, that users can log in and get value on day one.
It goes something like this...
Intro to your dedicated Customer Success Manager
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Tailored user training
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Tailored insights
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Regular check-ins and reviews. Gather your feedback!
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Ongoing support and partnership bliss
We were once in your shoes
There are former ad buyers, ad sellers, ad ops specialists, brand marketers, and agency account servicers among us….and it shows in how we’ve build product and serve customers.
We our customers & they us back
Customers choose us because our data rocks. They stay with us because we rock. And sometimes they write us love letters.
“I've been quite vocal about the positive impact Pathmatics has made on our team, but I can't reiterate enough the importance of relationships like these and how they drive engagement for me in what I do. It's been an absolute pleasure working with each member of your team…I'm excited to see how this partnership continues to grow throughout the year.”
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one of our beloved customers
Privacy is paramount
Pathmatics is the industry’s most trusted source for advertising data. Even if it’s more difficult, more costly, or may go unnoticed, all data is thoroughly vetted and acquired with the highest legal, regulatory and ethical standards.
We are both California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR) compliant
We’ve planted a lot of trees…literally
We use a diverse set of incentive programs to create the panelist community that powers our robust datasets. One of our favorites is charitable donations and one program which, in partnership with Trees For the Future, has planted over a hundred thousand trees (so far) on behalf of our members.
We have planted
trees on behalf of our opt-in panelists
We like to help others become tech nerds too
We data and technology, so we love to help support organizations, like LA Tech.org and 9Dots, who are driven to help schools build computer science programs and expand economic opportunity for LA’s underserved communities. Whether it’s volunteering our time or funding a year of the needed curriculum – we like giving back.
Check out the channels we cover:
